Useful Guidelines for Natural Link Building

There are many ways to promote your website and to increase your presence in the web. As the Search Engine is the main source of your web traffic. While doing link building you have to keep in mind some points so that you will get good quality of link.

As our Main motive for getting links on other website is that search engine spiders -

• Find your website.

• Crawl your site more frequently.

• Crawl your site more deeply.

As link building plays a very crucial role in seo. So backlines you acquire should have:

1. Anchor Text: While doing link exchange, target your keywords but used varied anchor text.
2. Relevancy : Links from related pages carry more weightege than high PR webpage.
3. Location : Get links from different place of the page i.e. top of the page, inside the body text, navigation, footer etc.
4. Gradually increase the links for the new website. Do not place hundred or thousand of links in the first day of promotion. Placing more links in first day, get the website this Google banned the website. As one quality of link is more useful than 100 of bad links.
5. Page Rank : Get the links from different pr. Try to get links from high pr also.
6. Neighborhood: Don't link with adult, pharmacy, and poker site.
7. IP : Get links from different IP's
8. Age of domain :Try to get the links from old website or domain. Getting links with both old and new domain is also good.
9. Deep Link :Target your inner page also with home page.
10. Age of Lin :Always try to get permanent link not temporary, as Google give more weightege to the age of your back links.
11. Paid Link : Don’t go majority for paid links, as Google dislikes it.
12. Avoid Bad Neighbor :Do not place your links on pages that contains bad neighbors.
    

Quality Links are difficult to find than Quantity Links

As per my previous post “Factors that give value to link - known as quality link”, I made a clear view of how you can differentiate quality links from the bulk of links. As quality links are helpful in adding value to your website and make a presence in search engine SERP.

Every webmaster knows that to be in top SERP, link building plays a very crucial role. So the webmaster’s are very eager on adding more links to their sites to increase their web presence. But what they usually forget is that making lots of links for the website is not enough. Links should have some quality so that search engine gives weightege and help the website to be in top. It’s a fact that one related and high quality link is equivalent to ten such non relevant quantity links.

There are many technique and criteria to build a quality link as discussed in my previous post “Factors that give value to link - known as quality link”. Getting quality links is time consuming but it helps the website to grow. While doing link exchange check the link in the quality parameter. You can’t find all factors satisfied in one link, but help to decide to select the good links from the rest. Making irrelevant link is easy but doest not helps you, but making a huge link list and Google can penalize your website.

It is suggested, that everyone who is wishing to work on the promotion and branding of the website must approach towards building quality links rather than its counterparts.

Tips to promote deep links

As deep links are very useful in our link building campaign, as already discussed about this in our previous post "Deep Linking – An Overview" , "Benefits of Deep Linking"

The ways of promoting internal pages are almost similar to the home page promotion, but there are some additional thing which are required to keep in mind :

1. Directory Submission : Submit the internal links in directories that allow deep links. While submitting the link, concentrate on the keyword which you will used in anchor text. Submit in Relevant category.
2. Article submission : You can promote internal links in Artilce submission. Add internal links in resource or author box.
3. Blogs
4. Link Building
5. Forum Signature
6. Comments
7. Social Bookmarketing
8. Pay Per Click
9. Google Adwords

Benefits of Deep Linking

Deep linking, as discussed in my previous post, is the process of linking to internal pages of a website and not the homepage. Although a few optimisers believe this activity should not be encouraged, the others think it can be quite advantageous for the prospects of a website.

First and foremost, deep links provide 'one click' navigation to web users. If a site directs users to the exact location of the item they searched for, they will take it to be a credible source. This is because they will have an effortless, hassle-free navigation through web pages. This navigational ease will, in all probability, increase the traffic inflow of your site – the ultimate aim of all marketing campaigns.

When it comes to optimisation benefits, deep linking can be quite useful, because they are natural links. Search engines always prefer sites that have a good mix of homepage and internal page links. They use smart techniques to identify unnatural or paid links. Therefore, if other sites deep link to your site, it'll foster the optimisation of your pages.

Get Quality Links Driven to your Blog

Blogging is quite a happening thing for web businesses. Most of them are using blogs to better their prospects in the online marketplace and reach out to like-minded people. Blogs can play a significant role in the process of search engine optimisation too. If you use correct techniques to drive quality links to your blog, you can make the desired impact.

It might take time; plus, there is no guarantee of results. Nonetheless, this effort will help you better your visibility on search engines. Try the following tips to promote your blog through link building:

• Link to niche blogs
• Comment on blogs that are relevant to your business
• Outlink on a large scale, albeit carefully
• Submit your blog to online blog directories.
• Provide relevant, informative content.
• Blog posts should be simple and comprehensible by lay users
• Incorporate 'About Us' section to give a professional look to your blog
• Write and submit articles and press releases if possible
• Invite friends and peers to comment on your posts and give a link back to their site
• Tag your blog in social bookmarking sites
• Use a link as signature when you participate in forums
  

These points will help you cater to the right kind of people, who are associated with your business or industry in some way or the other. Strengthen your blog using link building strategies so as to promote your Internet business in a niche market.