Use Blog and Get Online Customers who listen

Personal thoughts result in big business decisions. One concept of writing in the massive internet world is based on this statement. That particular piece of writing is known as a blog, which has derived from term web log.

Generally saying, a blog is a personal diary which can take any shape or size and there are no real rules of writing them. It can be a collection of links, a political thought, a breaking news outlet, some private thought about any subject or sometimes just an incident. There are many escribitionists all over the world. Now, who are these escribitionists? An escribitionist is a man or women who keeps a diary or journal by using electronic means and publishes their entries on the World Wide Web. We may also call them bloggers.

According to Google information, as of December 2007, a famous blog search engine Technorati was tracking more than 112 million blogs. The number of bloggers or diarists is increasing day by day and they are becoming great sources of valuable information.

Nowadays, a blog is working as a strong Internet marketing tool. Any website can use this weapon for enhancing more traffic and for link building. A question may arise as why a website should use a blog for the sake of online marketing. Following may be the reasons…

First, a blog is a simple and cost-effective way to create a professional online presence, which is the first prerequisite for online marketing. Second, it can create a conversation between you and the people who matter to you, i.e., your prospective online customers. Third, it is a tremendous way to boost your search engine rankings. And fourth, it allows you to take control of what you publish in your website.

Furthermore, a blog is a valuable business tool for collecting customer feedback and it creates a historical record of your content also. So start using this tool and see the difference in the traffic generation.