Link Building Guide - Drive Quality Links to your website

Your comprehensive Link building guide.Build ethical one-way links,free web directory, article directory etc. Learn about the step-by-step process, advantages and ways of building links through this blog.

Tuesday, February 12, 2008

Ruling The Web With Google Rules: Page Ranks And Backlinks

Page Rank or PR is vital for everyone in the online business. It is one of the most essential aspects that are given high priority while designing the web sites. Google is known worldwide for its page rank algorithm. It uses a complex algorithm to scrutinize web pages. Based on the outcome, it decides the page ranks. The rule or formula of this algorithm is a well-kept secret.

However, what is known to everyone is that it takes into consideration the number of backlinks. Some websites get their backlinks by buying them for others and some through a link broker. Google does not appreciate this type of practice as it wants to give more importance to naturally stimulated page ranking and a fair one at that.

Views are divided on this issue as some agree wholeheartedly with it whereas there are others who think of this as an arrogant and manipulative move on Google’s part. Page Rank score is crucial, since it can designate one page as being more prestigious than others (and hence generate more traffic by figuring higher on Google's search results). You can say that Page Rank score and traffic are directly proportional to each other.

Reciprocal link does not impress Google's algorithm inasmuch as award of Page Rank is concerned, so it is (now) considered a big waste of time. Google appreciates one-way links when it comes to Search Engine Optimization.

The main problem faced by most of the online marketers is how to find valuable and suitable links for their websites. There are 2 ways to go about it. They are

· Do it yourself

· Outsourcing

The do-it-yourself method is challenging and time consuming. It means taking the time to build and maintain good relationships with other websites (or webmasters). It will assist in increasing the organic page rank.

Outsourcing involves using an assortment of agencies that specialize in this technique. This allows you to get backlinks from a range of other web sites. However, when it comes to outsourcing your link building, it is best to be cautious.

Social networking, on the other hand is taking over the traditional techniques for acquiring one-way links to your website. It is however, in an experimental stage but showing considerable success and quickly improving the page rank.

The main factor that Google considers while ranking a page is the quality and number of backlinks. Online marketers should pay special attention to this fact especially in web design. If you play by the Google rules, there is every chance of your hitting high page ranking!


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