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Tuesday, February 5, 2008

Losing significance of paid links

In the present day world of online marketing people want fast results and do not find it worth to go for natural optimisation techniques. To stand in the competition, and want quick result to stand their, people think for short method link paid optimization. Whether such a move helps can be debated.

From my point of you, if I am handling a business or website I would rather go for natural optimisation like to come with hundreds of keywords and on the first pages of the search engines. That would be an ideal situation, one we can only try to achieve. To reach to such a level or gain a very good search engine page rank, some website publishers often go crazy and about anything. No sooner did they realize that links were giving better results in terms of ranking, all of them started massive campaigns to get as many links as can be got. Sometimes buying, some times begging, the owners or promoters have just broken all limits.

We would start from a very basic question – Does paid link really help and if so to what extent? In the heydays of online promotions the masters of the web could see the impact of the number of back links on the page rank. Popular search engines including Google, provided more than simple analysis of the sites based on algorithms.

Links were and still are considered as important resources that any website is linked to. But when the habit of buying links became popular the search engines also redefined the priorities. All this has led to a verification of the kind of links a website is using. In case of links that are found as being bought rather than being shared or wishfully granted, the search engines are not much convinced. With the result the importance or significance of paid links has been observing a decline.

The best practice is not the buying of a website link but earning one. For that your own product must be outstanding in quality as well as the practices you are engaged must be genuine. Google knows it, in fact it knows everything.

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1 Comments:

Blogger Leon said...

I also agree with this post. But people are buying links.

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March 30, 2010 at 1:54 AM  

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