Steps to follow while doing link exchange

Link Exchange is the one of the important and popular process to increase the link popularity of the website. Getting good quality of link is very tough. There are many criteria to be understand and followed before agreeing for link exchange with the other website. They are:

• Home page PR (pr should be equal or greater then your website)
• Website should be relevant to your website
• PR of the web page where our link will place should be equal to more than our resource page
• Resource Page should have link from home page.
• Resource page should not more than 2 clicks away from home page
• Resource page contains relevant link related to your website or business.
• Page should not contain more than 30 links.
• Resource page where you link will be place should not contains adult, porker, health related links.
• Resource page should be cached.
• Cached Date of the resource page should be checked. (If page is not recently cached then don’t do linking with the website i.e. if the page is cached 2 to 3 month back from the current month).
• Check the cached text of the resource page to know the content is crawled by search engine spider.
• Check
  

META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW"
META NAME="GOOGLEBOT" CONTENT="NOINDEX, NOFOLLOW
META NAME="ROBOTS" CONTENT="NOFOLLOW"
META NAME="ROBOTS" CONTENT="NOIMAGEINDEX"

Robot.txt :

Disallow: /
Disallow: /private_directory/
Disallow: /private_file.html

To know more about robot txt visit http://www.google.com/support/webmasters/bin/answer.py?answer=40362&topic=8846 http://www.google.com/support/webmasters/bin/answer.py?answer=61050&topic=8846

• Check whether the site is running properly or banned by the search engine.
• Check the resource page is it visible in search engine.
• Website should not be a Directory, it should be giving some business or selling products.