Link Building Dos and Don'ts

Search engine optimisation companies face numerous queries about what is right or wrong for the process of link building. Through this post, I'll try and dispel some common misconceptions about this service. Listed below are the dos and don'ts for webmasters indulging in link building:

Dos

• Vary the anchor text of all your external links. Incorporate your main keywords in accordance with the landing page of the link.
• All that you do for your link building campaign should be well documented for future use. Take time out from your schedule and make sure you have a written record of internal and external links of your site
• Use news agency sites or RSS feeds to get links back to your web pages. Not only do they bring targeted traffic, but also strengthen your optimisation campaign.
• If you can afford it, buy links from popular industry-related websites. This will add on to your popularity and also get you desired traffic.
• Exchange links with sites that are relevant to your business. Do not waste your time in building links with websites that are not related to your industry at large.
  

Don'ts

• Buy links for any other reason but advertising. Most search engines detest web pages that have 'paid for' links pointing at them. You will lose your credibility and rankings by doing so.
• Get into negative techniques like spamming blogs, forums or user groups. Violating cyber laws can get you and your website into trouble.
• Exchange links with link farms or websites offering special reciprocal link schemes. If caught, you can get penalised or blacklisted by search engines.
• Keep these points in mind when you set about establishing the link building programme for your website.