Points to be consider while doing link exchange

Link Building is a process of getting quality websites link to your website, in order to improve your link popularity or the page rank. Also term as back links.As every seo/webmaster know that the getting more links from other sites pointed to your website, it will help you to get higher rankings in search engines such as Google - but not all links are created equal.

Before giving links to the other website or doing link exchange, you should consider the few points

1. Relevancy : Link Exchange with the website who is similar to your business. Eg if you have mobile related website, link exchange with the website offering mobile accessories, mobile phone, mobile ring tone etc.
2. Page Rank : Check the page rank of the website, home page and the page where your link is added.
3. Cached : Check whether the page where your link is place is cached or not.
4. Cached Date : Check the date when google has crowled the web page.
5. Cached Text : If the page is cached, check the cached text and compare with the present visible text. Do this step to know is google is caching text or not.
6. No of links : Count how many links are already present in the given web page where your link is added. If the web page have more that 25 - 30 links dont reciprocate with that website.
7. Containing Relevant Link : Check the linke page consisting of relevant links. If it containg different subject link, dont reciprocate.
8. Two Clicks Away : The page where you r getting links should not be 2 click away from the home page.
9. Linked from home page : The page should be linked from home page. It should not be an orphan page.
10. Do Not Reciprocate with the banned website : Check website is it banned by google or not.
11. Relevant Category : Check your link is present in the relevant category in the resouce page.
12. Do Not have linked with the spam website : While doing 3 way link exchage other webmaster give links from the website which is used only for link exchange and contains only link not giving the services. Dont link exchange with these website.
13. Link Exchange with the website which is offering Services.

If you follow above points you will get quality of links. I know that it is very difficult to analyse but if you follow your site will be on the top of every search engine.

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Useful Guidelines for Natural Link Building

There are many ways to promote your website and to increase your presence in the web. As the Search Engine is the main source of your web traffic. While doing link building you have to keep in mind some points so that you will get good quality of link.

As our Main motive for getting links on other website is that search engine spiders -

• Find your website.

• Crawl your site more frequently.

• Crawl your site more deeply.

As link building plays a very crucial role in seo. So backlines you acquire should have:

1. Anchor Text: While doing link exchange, target your keywords but used varied anchor text.
2. Relevancy : Links from related pages carry more weightege than high PR webpage.
3. Location : Get links from different place of the page i.e. top of the page, inside the body text, navigation, footer etc.
4. Gradually increase the links for the new website. Do not place hundred or thousand of links in the first day of promotion. Placing more links in first day, get the website this Google banned the website. As one quality of link is more useful than 100 of bad links.
5. Page Rank : Get the links from different pr. Try to get links from high pr also.
6. Neighborhood: Don't link with adult, pharmacy, and poker site.
7. IP : Get links from different IP's
8. Age of domain :Try to get the links from old website or domain. Getting links with both old and new domain is also good.
9. Deep Link :Target your inner page also with home page.
10. Age of Lin :Always try to get permanent link not temporary, as Google give more weightege to the age of your back links.
11. Paid Link : Don’t go majority for paid links, as Google dislikes it.
12. Avoid Bad Neighbor :Do not place your links on pages that contains bad neighbors.