Tips to promote deep links

As deep links are very useful in our link building campaign, as already discussed about this in our previous post "Deep Linking – An Overview" , "Benefits of Deep Linking"

The ways of promoting internal pages are almost similar to the home page promotion, but there are some additional thing which are required to keep in mind :

1. Directory Submission : Submit the internal links in directories that allow deep links. While submitting the link, concentrate on the keyword which you will used in anchor text. Submit in Relevant category.
2. Article submission : You can promote internal links in Artilce submission. Add internal links in resource or author box.
3. Blogs
4. Link Building
5. Forum Signature
6. Comments
7. Social Bookmarketing
8. Pay Per Click
9. Google Adwords

Benefits of Deep Linking

Deep linking, as discussed in my previous post, is the process of linking to internal pages of a website and not the homepage. Although a few optimisers believe this activity should not be encouraged, the others think it can be quite advantageous for the prospects of a website.

First and foremost, deep links provide 'one click' navigation to web users. If a site directs users to the exact location of the item they searched for, they will take it to be a credible source. This is because they will have an effortless, hassle-free navigation through web pages. This navigational ease will, in all probability, increase the traffic inflow of your site – the ultimate aim of all marketing campaigns.

When it comes to optimisation benefits, deep linking can be quite useful, because they are natural links. Search engines always prefer sites that have a good mix of homepage and internal page links. They use smart techniques to identify unnatural or paid links. Therefore, if other sites deep link to your site, it'll foster the optimisation of your pages.

Deep Linking – An Overview

In lay terms, deep links are links that point to a specific page on a website, instead of the site's homepage. Most of the links pointing to a website are directed to the homepage. However, if your site manages to have a sound deep-linking structure, it will have great prospects in search engine indexing.

Although search engines do not give extra importance to deep linked pages, such links always make your link building campaign appear 'natural'. As an optimiser, you should work on all your web pages, instead of focusing just on the homepage. In fact, the homepage should not be bombarded with keyword targeting.

When you allow deep linking on your site, keep the following points in mind:

• Your visitors should know which page they have landed on. Make way for hassle-free internal navigation and help users proceed to other sections of your website.
• Provide relevant links on every page and make sure each of your internal pages link back to the homepage. Use anchor texts smartly to impress search engine crawlers.
• Do not assume the arrival source of your visitors. They might have no idea about your website when they land on an internal page. Therefore, you have to make each of your pages informative and relevant to your business. Provide good info on your main products and services and lure users to 'act'.
  

In my next post, I will discuss some other important aspects of deep linking and how it contributes to the success of your website.