Top Press Release Submission Websites

My last post provided an insight into the art of writing press releases. Once you have written a well-defined PR, you need to submit it into various web directories that are meant for this purpose.

The following is a list of 20 popular websites that allow Press Release submission:

www.prndirect.prnewswire.com
www.i-newswire.com
www.betanews.com
www.npr.org
www.usnewswire.com
www.console.prweb.com
www.24-7pressrelease.com
www.clickpress.com
www.efytimes.com
www.free-news-release.com
www.freshnews.com
www.nanotech-now.com
www.openpr.com
www.powerhomebiz.com
www.programmersheaven.com
www.pr.com
www.prleap.com
www.express-press-release.com
www.1888pressrelease.com
www.downloadjunction.com

Submit your news or event-related PR and get a link back to your site. Not only will this strengthen your link building campaign, it will also get targeted traffic diverted to your pages.

How to Write a Press Release that can bring in Links

As discussed in the previous post, Press Release submission can be an effective means of getting links back to your site. As a marketer, you should the basics of a PR so as to reach out to your target audiences. Press Releases can be of many types – news release, event release, product release, etc. However, most of them usually contain the same kind of features.

Some of the common elements of a PR are as follows:
Headline – A brief summary of the news item. It is meant to grab the readers' attention straightaway.

Dateline – Mentions the release date and name of the city where the news has originated.

Introduction – Based on the journalistic principle of five Ws and one H, the intro paragraph should answer the basic questions that readers might want to ask.

Body – Complete information on the news or event, including background and statistical data. It should comprise as many details as possible.

Boilerplate – This is the 'About Us' section, wherein you can give background info about the organisation or company releasing the news.

Close – It is just to indicate that the release is about to end. To be put before the media contact information, the close can be indicated by using universally-accepted signs like '###' or 'text ends', etc.

Media Contact Info – This will be the contact address, phone numbers or email ids of the person or organisation submitting the PR. This will help media persons in getting in touch with you if need be.

When you write a PR for your website, make sure incorporate the aforementioned elements. By doing so, you will be able to appeal your potential visitors. Also, the site wherein you submit the PR will give a link to your site, thus strengthening your link building campaign.

Press Release Submission can help in Link Building

Having discussed directory submission in great detail, I would now like to talk about Press Release submission, another useful means of building links for your website. In lay terms, a Press Release, also known as News Release, is a written form of communication meant to announce something newsy through the news media.

In the world of search engine optimisation too, Press Releases (PR) can be of great help when it comes to relay of news. This news should ideally be related to your product/service, or business at large. For example, if your company has launched a new website, you can write a PR on the same and spread the word around.

The process is simple. Write a PR, and submit it to various online PR directories that actually accept such write-ups. By doing so, you not only relay info, but also get a link back to your site. This will strengthen your link building campaign as targeted traffic from these sites will be directed to your web pages.

More about Press Releases in the next post...