Article Submission and Website Optimisation

Does article submission help in the optimisation of your website? The answer to this question can be both yes and no, depending on where your articles are posted. When you write an article and post it in article directories, make sure that you do not post the same write-up in your website. Once you submit something in a directory and the page gets cached by a search engine, it is considered to be the original source of the content.

If your website is crawled after the directory, and the search engine finds exactly the same content on your pages, it will consider it as duplicate. Therefore, it is always advisable to post content in your site first. Wait for your pages to get cached, and then submit the write-ups in directories. By doing so, you can ensure that your site's articles will be considered original.

Also, when you write articles for submission, pay attention to their titles and summary. The former should be appealing and should incorporate your main keyword. Whereas, the latter should be a gist of your article and should be able to lure readers on to going through the whole content.

When it comes to providing links in your article, you have two options – body of the write-up and resource section. Here, you should remember that one keyword should link to only one URL of your site. If you happen to target two keywords through an article, make sure that they link to different URLs.

These basic tips will help you formulate a well-targeted link building campaign for your site. Article submission can be extremely effective; but only when dealt with in the right manner.

Popular Article Submission Directories

Before getting into article submission, judge a directory on the basis of points mentioned in my last post. For your convenience, I am listing down few of the popular online directories that'll help you market your articles and also get good quality traffic diverted to your site.


www.articledashboard.com
www.articles-hub.com
www.articlesfactory.com
www.goarticles.com
www.articletrader.com
www.articlealley.com
www.articlesphere.com
www.webpronews.com
www.searchguild.com
www.articlegarden.com
www.articledepot.co.uk
www.ideamarketers.com
www.articlesbase.com
www.easyarticles.com
www.allthewebsites.org
www.promotionworld.com
www.selfgrowth.com
www.free-articles-zone.com
sbinformation.about.com
www.articlepros.com
www.articlecube.com
www.linkgrinder.com
www.kokkada.com
www.articleteller.com
biz-whiz.com
www.businessknowhow.com
www.businessnation.com
neoarticle.com
www.amazines.com


Some of these websites offer this service for free, whereas, some charge a reasonable amount for the same. Experts advise that you should always opt or the free ones, but then, your decision depends on your business requirements and investment capabilities. Submit your articles and strengthen your site's link building campaign by getting quality links back to your web pages.

What is a Good Article Directory?

When we talk of article submission as a link building tool, it is very important to discuss web directories that allow submission of write-ups by optimisers. The online marketplace is strewn with directories – both paid and free – that offer this service. But, you need to choose the right ones in accordance with your requirements.

What is considered a good article directory?

• One that moderates the submitted content. Even if you have edited an article at your end, it is the directory's job to check your write-ups for possible errors.
• One that displays most recent articles on its homepage, categorised on the basis of topics.
• One that displays articles with submission dates. This will help readers gauge the value of the articles chosen by them.
• One that provides this service free of cost. There is no point in investing money in article submissions just for the sake of getting links back to your site.
• One that gives URLs that are search-engine friendly. It helps in faster indexing of your articles.
  

When you decide to get into article submissions, judge directories on the basis of the aforementioned points. In my next post, I'll enlist some of the most popular article directories that can help you in strengthening your link building campaign.

Article Submission – The Basics

A highly-effective off-page optimisation technique, article submission, unfortunately, still happens to be a highly under-utilised service too. Most online businesses believe there are much better ways of procuring links and therefore shy away from getting into this service.

However, article submission is not as simple as it sounds. To write an article, you do not need to be a subject matter expert, or a student of literature. But, you definitely need to be competent in presenting facts in a way that they intrigue readers. To be able to do this, you first need to understand a few basics about this service.

What is Article Submission?
It is an optimisation technique, wherein you can write impelling articles relevant to your business and submit them into article directories available online.

What do you write about?
You can write on any topic that interests you. However, it will help your business only when you write on subjects that are related to your product/service, business or industry at large.

What are links from supplemental pages?
These are links that come from pages that have been supplemented by a search engine.

Are links from supplemental pages worthless?
Not exactly. If you are looking for PR, they will be worthless for your campaign, because most of the supplemental pages have zero or very low PR. But otherwise, these pages do carry link value.

In my next post, I will discuss article directories as a source of link building. Questions like what is a good directory, which are the popular online article directories, etc. will be dealt with then.