Are Search Engines Scrutinising your Links?

As optimisers, we often tend to underestimate search engines. We believe we can get away with all sorts of smart techniques without getting noticed. Unfortunately, this is not the case. Search engines have, in due course, devised algorithms that can easily track back your links to their source of origination.

Most SEOs practice article and directory submissions so as to get links back from various free and paid directories available online. Articles are ideally meant for web users' interests and benefits. You write on subjects related to your business so as to inform readers about your industry at large.

In the eyes of search engines, such means of link building are unacceptable. They can follow your link's anchor text and easily figure out if they are artificial. For them, links are original only if other websites willingly point towards your pages.

What does an optimiser do then? First of all, make sure that anchor text of all your links are as different as possible. By doing so, you'll be able to create an illusion of these links being original. Secondly, do not go begging for link backs from directories. Make your site so appealing that webmasters are lured to link to it. Let them consider you as a resourceful website that deserves to be linked to.

Try these simple tactics, and you can save your link building campaign from the intense scrutiny that search engines might subject it to.