Bust Link Building Myths

Optimisation experts have confusing viewpoints about the process of link building. There are a number of myths that actually influence their style of working. It is therefore important to have clarity in this regard.

Listed below are a few of the most common myths that often hinder the process of search engine optimisation:

• Not all free directories are worthy of one-way linking. Apart from DMOZ (Open Directory Project), the others are actually not valuable enough. Search engines like Google use this directory because of its credentials and popularity amongst websites. You can also submit your site to certain free directories, but don't waste too much time on the 'incompetent' ones.
• As far as paid directories are concerned, Yahoo is one of the most effectual ones. For a reasonable amount, it can bring in substantial linking value for your website. Instead of spending too much money on them, you should rather undertake research and go for the orthodox link request process.
  
• A number of businesses consider link building as a simple process that can be carried on by in-house marketers. However, this is not the case. It is a complicated process that demands professionalism and an all-inclusive knowledge of the field of SEO. Therefore, it is best left t experts or service providers.
  

It is also wise to remember that link building is not the only or guaranteed means of high search engine rankings. It is just one of the many optimisation techniques that can bolster your prospects on SERPs. Therefore, you also need to put in a good amount of effort on the other on-page and off-page services